5 Easy Steps to Publicize your Business on Facebook

Facebook is one of the most used Social Media Platforms by small, medium as well as big businesses  to grow their clientele. Either you are a small business owner, individual entrepreneur or a big business owner and if you are looking up to social websites to build your clientele, then you must consider leveraging Facebook.

Here are the 5 easy steps for you

Step1: Create a Fan Page for your Business

Having a Fan Page is like having a virtual business place. Don't worry if you don't have any technical knowledge, because building a Fan Page is very easy. For the beginners, you can use all the contents of your website or your blog to build the Business Page. Even if you don't have a website or a blog, you can still create a Fan Page. Just give it a try by clicking on the link below. If you need my help, then please write to me.

Click here to start building a Fan Page for your business.

If you need some inspiration I have given a few links for you.

Saiswe Photography
Chithoo Jewels
Her Choice
Snap Style

Step2: Keep your Fan Page active

Having a Fan Page without any activities would project a bad impression of your business. Keep your Fan Page active by sharing your articles, your blog posts, images of your work etc. You can also post the news and recent developments in the outside world that are affecting your business. If you want to get more Likes, Shares, and Comments, then you need to share other Page's stories also. You can share the business activities of your peer group, your teammates, your colleagues to show your support. Click here for more information "How to keep your facebook business page active"

Step 3: "Like"  and Get "Like"d  

Search for your potential clients using the "keywords" that complement your profession. For example, if you are a carpenter, your potential clients would be "realtors", "builders", "building contractors", "apartment owners" etc. "Like" their Business Pages to show your support. You will also get the updates of their business activities in your news feed. So it would be easy for you to respond to their posts and messages that are relevant to your business. Search for the experts and business influencers in your field and "Like" their Fan Page. Share their posts and business announcements in your Fan Page by tagging their fan page to the post. This would reflect in their Fan Page and eventually your Fan Page will get a "Like" from them.

Step4: Become a member of the local Business groups

Search Facebook for your local businesses /commerce groups that would be benefited from your product/and or services. Become a member of those business groups. Participate in the Group activities. Contribute to the growth of other business owners of the group. It would eventually help for your business growth. And keep them informed about your Business activities by actively participating in the events and meet-ups.

Step5: Engage your Fans

Respond to your Fan's comments and queries immediately. Giveaways and quiz are the most interesting activities to keep your Fans engaged. Learn the interests of your Fans. Create contents based on their interests and share them on your Fan Page to get more engagement.

Here are more ideas and tips to build customer relationship online,

If you are a digital marketer and if you think that I have missed something here, then please post in the comment. And yeah, please do not forget to share your Fan Page link in the comment. Thanks for your time.

How to Keep Your Facebook Business Page Active

How would you feel when you visit a Facebook Business Page and find the most recent post dated a month back? Won't you feel that either there is no business activity for so long in this place or the business owner is not so interested in keeping the visitors informed about the professional activities of the business? What would be your conclusion? Will you be interested in coming back and visiting the Page again? Will you be interested in doing business with them?

In contrast to that, how would you feel when you visit a Page that is buzzing with a lot of activities? Won't you want to become a part of that activity? Won't you be interested in knowing what actually all the buzz is about? You would. Right? Then that is what a visitor of your Business Page should feel when he or she visits your Page.

There are businesses vying to get the attention of the visitors. When someone visits your business page and see it active with posts announcing the recent developments and new products releases and updates, then they would naturally tend to go through the posts, read the announcements and contact you if they find something that they came to your business page looking for.

Inactivity in a business place means that either the business is dying or there is no business for so long. At least, that is what would be the perception of a visitor when he or she don't see any recent activity in your Facebook Business Page. You wouldn't want your fan page visitors to feel that. So keep it active by posting updates on your Fan Page regularly. Fan Page is like your virtual business space for Facebook Users.

If you are wondering how to keep your fan page active, then go on and read below.

Showcase your products as often as possible

Look how Shabnam Creation - Quilling Paper Jewelry business page is active with their updates almost every day. They have shared their beautiful pieces of jewelry. Fans have liked them, posted their appreciation and asked for prices. So keep posting your products regularly to evince an interest in the new visitors of your Page. And you will get repeated and regular visitors when you keep updating your business page regularly.

Share your business activities

Your facebook business page would look fresh and interesting if you share online as well as offline business activities of yours such as meetings with your clients, your experience with a vendor when you purchased a material for your product or an article that you have written about the importance of using/choosing your products, your own customer experience etc. Showcasing just your products all the time might make your fans lose interest.

Post Quiz, Contests and Giveaways

Make your virtual business place interesting to your fans by posting quizzes, contests and giveaways. I can assure you would see a new flurry of activities on your fan page. Look how contests and giveaways are performing in this business page - Quiz Clothing and UNiDays. You will get some ideas for your own business contest, quizzes and giveaways that you could host on your Business Page. 

Share Videos on your business page

Facebook has set the videos to autoplay when a user scrolls their newsfeed or visit your Page. Videos have always been the best marketing media for any business. So make a video of your business and share it with your fans to make a one on one contact with them. You don't have to be an expert in videography. You can make videos right inside the timeline of your Fan Page. All you have to do is to choose 5 to 6 photographs of your products and create a slide show that would run as a video on your fan page once it is published. Isn't that amazing? Look at the screen shot that I have given below for your ready reference. Earlier building a Photo Carousel, Slide Show and Canvas was only available for the Facebook Ad users. Now Facebook has rolled out this feature to all its Page users. Make use of this amazing tool and keep your fan page active and interesting.

HAPPY BLOGGING!

For Your Growth :)
Uma Mahi.